ABOUT

Alexandre Dedavid

Transformation Architect & Executive Mentor

20+ years turning chaos into systems that work

Portuguese (native), English (fluent), Spanish (B2), French (B1), Italian (B1)

JOURNEY

My journey

Jun 2025 - Present

Tenzing

Co-Founder & AI Builder

Startup co-founded with Andrea Krug to transform how human development happens inside organizations. AI agents for leadership, employee experience and human potential. Winners of Koru AI Think Tank with IA Mari.

IA Mari: GenAI assistant for Grupo Martins (Koru AI Think Tank winner)Early clients in health, energy and retail sectorsAI agents for NR-1, wellbeing and leadership development

Mar 2024 - Present

Movii Consultancy

Co-Founder & Principal Consultant

Strategic consulting in Data, AI and Product. Helping companies and professionals navigate digital transformation with clarity, execution and measurable impact.

Co-founded Clara (GenAI for mental health and NR-1, pilot across 5 clients)Digital transformation at APPA (Brazil's 3rd-largest cultural institution)GenAI chatbot at iCougue: 190% Black Friday sales upliftExecutive mentoring for leaders in career transitions

Sep 2025

House of Training / ATTF

Guest Trainer

Delivered two executive sessions in the 'Digitalisation in Banking' program at ATTF/House of Training in Luxembourg for 15 senior leaders (Senior Managers, Directors, C-level) from Europe, Africa and Asia.

Session 'Design Thinking for Customer-Centricity': hands-on labs mapping real banking customer frictionsSession 'Big Data for Executive Leaders': from strategy to governance with applied banking casesMulticultural cohort from 3 continents in banking context

Jan 2023 - Oct 2024

Reserva (AR&Co / Azzas)

Data & AI Strategy Advisor

Advisory for CTO and directors of LATAM's largest fashion group (27 brands, 22K employees, R$14.2B revenue).

-90% data quality incidentsR$2M potential logistics savings (~15%)73% ML forecast accuracy (vs 52% baseline)Mentored new Head of Data

Nov 2022 - Aug 2023

Addi (BNPL fintech)

Sr Data Product Manager

Led data strategy at Colombia's leading BNPL fintech (Series C, 3 countries, 2M+ users).

-32% data costs YoY90% to 30% ad-hoc demand3h to 10min pipeline latency70 employees trained in SQL/Looker

Aug 2018 - Sep 2022

OLX Brasil

Big Data Sr Group Product Manager

Led Big Data & AI product strategy for 70M+ visits/month marketplace. Post-merger consolidation, MarTech rebuild, 6 AI/ML products.

99.9% MarTech uptime (from 76%)6 AI/ML products in production20+ platforms unified post OLX/ZAP merger75% PMs promoted in 1 year

Jul 2014 - Aug 2018

Bemobi

BI & Analytics Manager

Led BI during globalization from 1 to 25+ operators across 50 countries. 10TB DW, ML and financial forecasting.

Analytics across 50 countries10TB DW with ML for sales100+ telecoms, 13 digital banks

Mar 2010 - Jul 2014

Oi / Telemar

Executive Trainee to Project Manager

Accelerated track at Brazil's largest telecom (+60M customers). First quad-play product, franchise KPI portal.

1st quad-play product in BrazilFranchise KPI portalCorporate planning improvement

2004 - 2010

Carpio, iProcess, Dimed

BI, BPM & Development Consulting

Foundation in BI, BPM, Oracle. International training, MPS.BR certification, process automation.

Trained US consultants in BI (English)10+ BPM projects (PMBOK, MPS.BR)Oracle consulting (PL/SQL, Hyperion)

EDUCATION

Education

BSc in Computer Science

UFRGS (Federal University of Rio Grande do Sul)

2000 - 2006

Postgraduate in Web Intelligence and Data Analytics

UFRJ (Federal University of Rio de Janeiro) - COPPE

2014 - 2015

Rocket Mentor

Rocket Mentoring School

2024 - 2025

OCEB (OMG Certified Expert in BPM)

Object Management Group

Publications

Methodology for Readiness Analysis and Implementation of Digital Analytics and Big Data Projects and Processes

Postgraduate thesis, UFRJ/COPPE

Patient Safety Process Modeling at Hospital de Clinicas de Porto Alegre

BSc thesis, UFRGS

RECOGNITION

Recognition

Certified Rocket Mentor (Rocket Mentoring School)

Speaker at data and product events (DataHackers, Product Camp, TDC Future 2021)

Mentor in social and development programs (Instituto PROA, Gerando Falcoes, Top2You, Rocket Mentoring School)

Consultant and executive at major Brazilian companies (Azzas/Reserva, Bemobi, Oi, B3-listed) and global corporations (OLX/Naspers, Addi/a16z)

EXPERTISE

Areas of expertise

AI & data strategy

Design and delivery of AI roadmaps, data architecture, governance and organizational adoption.

Product management & execution

End-to-end product leadership: prioritization, roadmap, metrics and measurable delivery.

Human development & HR Tech

AI agents for HR, workplace wellbeing regulations, psychosocial risks, leadership and employee journey.

Digital transformation

Change management, data culture, process automation and adoption of new technologies.

Career mentoring

Strategic mentoring for technical leaders in transition, portfolio careers and practical AI use.

International operations

Experience across Brazil, LATAM and Europe, with cultural and regulatory context.

How I work

Clarity over complexity

I prefer a simple solution that works over a complex solution that looks impressive but doesn't deliver.

Execution over theory

I value an MVP running and generating learning more than a perfect plan that never ships.

People at the center

Technology is a means, not the goal. I focus on how data and AI serve real people with real problems.

Intellectual honesty

I say 'I don't know' when I don't know. I admit mistakes fast. I prioritize learning over ego.

Measurable impact

Every project should have clear success metrics. If you can't measure it, you can't improve it.

Pragmatism with vision

I balance the ideal (where we want to go) with the possible (what we can do now).

Bring me a complex challenge.

In 30 minutes I'll tell you where I can help, where I can't, and what I'd prioritize first.

Schedule a conversation Discover your fit