CONTEXT
Brazil's largest online protein marketplace needed to scale Black Friday sales. WhatsApp was the best channel, but handling the volume would require hiring many salespeople.
CHALLENGE
Increase Black Friday sales without additional hiring costs. High customer volume requiring fast, personalized responses via WhatsApp.
SOLUTION
Designed and launched GenAI chatbot for WhatsApp sales. MVP delivered in 2 weeks with 24/7 AI-powered service.
WHAT I DID
Designed and launched a Generative AI chatbot MVP in 2 weeks. The chatbot automated WhatsApp sales with personalized 24/7 responses, eliminating the need for additional hires.
RESULTS
Sales increase
Weeks to MVP
Additional hires needed
AI-powered automated service
WHAT WAS HARD
Speed vs. polish: the Black Friday window was immovable. Prioritized a functional MVP with highest-conversion conversations, leaving edge cases for future iterations. The risk was real, but timing was everything.