Alexandre Dedavid

CASE STUDIES

Real outcomes from real engagements

Each case shows context, decision, execution and outcome. No abstraction — just proof.

FEATUREDHRTech / AI Applied to HR

Tenzing + Grupo Martins (IA Mari)

Build a humanized AI to automate internal communications and employee service at Grupo Martins.

Winner

Koru AI Think Tank

NLP

Advanced natural language processing

Top 5

Finalists among dozens of submissions

60+

HR leaders at the event

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Marketplace · 70M visits/month, 2B events/day

OLX Brasil

Post-merger with Grupo ZAP: 20+ disconnected data platforms, slow decisions, low executive dashboard adoption, unstable MarTech at 76% uptime.

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Fintech (BNPL) · Series C · 3 countries (CO, BR, MX) · 2M+ users

Addi

Accelerated growth without mature data infrastructure. Dashboards fragmented across 3 tools, ~3h data latency, 90% ad-hoc requests consuming the team.

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Fashion Retail · 27 brands · 22K employees · R$14.2B revenue · 100+ stores

Reserva (AR&Co / Azzas)

Legacy BI fragmented across SQL Server, Pentaho and Tableau. No data governance, logistics inefficiencies in the distribution center and low sales forecasting accuracy.

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FoodTech / E-commerce · Brazil's largest online protein marketplace

iÇougue

Increase Black Friday sales without additional hiring costs. High customer volume requiring fast, personalized responses via WhatsApp.

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Digital Product / No-code + GenAI · Digital product · www.almadivina.com.br

AlmaDivina

Build and launch a full multilingual digital product end-to-end in two weeks.

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HealthTech / Mental Health · Co-founder · NR-1 · Wellbeing

Clara

Brazil's NR-1 regulation requires psychosocial risk assessment. Companies need a scalable, ethical way to monitor employee mental health.

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